Marketing and International Commerce

VMU marketing and international commerce

The goal of the program is to prepare marketing and international commerce specialists of high qualification who, having mastered the most recent marketing theories and methods, are able to analyze tendencies and changes in the market independently, follow and evaluate scientific innovations, as well as apply the knowledge for the development of organization marketing management.

A master in Marketing degree can help students develop and update the advanced knowledge, skills, and strategic and industry awareness they need to take the next step toward a future marketing career.

An exceptional feature of the Marketing and International Commerce program is that the Faculty of Economics and Management gives an opportunity for master students to get two independent diplomas in this study program. There was an agreement signed for Joint Master’s program (double degree) between Vytautas Magnus University and Catholic University of Louvain. Students will follow a defined program, which fulfills the academic requirements for the Master’s degree.

Head of the study program: prof. dr. Lina Pilelienė
Degree awarded: Master of Business Management
Duration of studies: 2 years
Language: English
Study scholarships: yes
Tuition fee: 4295 euros per year
Place of execution: VMU Faculty of Economics and Management, K. Donelaičio str. 52, Kaunas Center
Detailed information about the study program: Marketing and International Commerce

Content of the Study Programme

I Semester

Title of the Course	Code	Credits (ECTS)
Digital Business and Marketing	VAM 5031	6
International Business	VAM 5004	6
Neuromarketing	VAM 5015	6
Relationship Marketing	VAM 6003	6
Strategic Marketing	VAM 5005	6
In Total:		30

II Semester

Title of the Course	Code	Credits (ECTS)
Corporate Reputation Management	REV 5007	6
International and Intercultural Communication in Business	VAM 5033	6
Performance Measurement Systems and Instruments	EKF 5019	6
Scientific Research Methodology	REV 5014	6
Value Chain Creation in International Business	VAM 5012	6
In Total:		30

III Semester

Title of the Course	Code	Credits (ECTS)
Big Data Analytics	REV 6007	6
Term Paper	VAM 5030	6

Optional Courses I (6 credits)

Leadership Psychology	PSO 5002	6
Personal Finance Solutions	EKF 5021	6

Optional Courses II (6 credits)

Behavioral and Experimental Economics	EKM 6011	6
Cross-Cultural Communication	AKV 6009	6

Optional Courses III (6 credits)

Innovation Economics	VAM 6011	6
Visual/ Popular Culture and Storytelling	KOM 5050	6
In Total:		30

IV Semester

Title of the Course	Code	(ECTS)
Master Diploma Paper	BENMVAM01	30
In Total:		30

Double Degree oportunities

Career Opportunities

Graduates of the Master’s study program “Marketing and International Commerce” will be able to:

develop and implement innovative marketing strategies based on the latest scientific knowledge and best practices in their application,
work in business, advertising, and communication agencies, as marketing and international trade managers and marketing and commerce heads of departments, creative project managers in advertising and communication agencies, governmental and public organizations,
provide consulting services on marketing and international trade issues to various economic entities, and establish and develop their own business.

The program deals with the problems of modern marketing and international commerce, and the application of innovative solutions in solving topical problems of marketing and international commerce forms the skills required for specialists in these fields. Graduates of the program will also be able to pursue doctoral studies and conduct research.

Competencies acquired

The student who has successfully accomplished the program would be able to:

have and be able to apply fundamental and empirical research-based latest marketing and international commerce knowledge, which forms the basis for the ability to create and (or) complexly apply original marketing and international commerce ideas solving practical problems under conditions of uncertainty.
identify complex and interdisciplinary (contemporary and marketing-related) research problems, to recognize, collect and critically assess information on relevant marketing field theories, empirical research findings, and practices on a global scale and in different local and global business contexts.
initiate, plan, and perform independent scientific and/or applied research by developing research methodology, collecting and systemizing data and information, and applying them for the analysis and assessment of the relevant marketing and international commerce problems.
propose scientific research-based innovative, complex marketing and international commerce as well as related fields’ solutions assessing their outcomes, importance, and consequences on a global, local, organizational, and personal level.
analyze complexly and critically evaluate marketing and international commerce strategies, activities, and results of various market participants, applying scientific research results.
comprehensively plan and properly solve complex tasks in the field of marketing and international commerce fields in a new and unknown environment.
initiate, create, and manage the implementation of innovative value-based marketing strategies and tactics, projects, and processes at the global, local, organizational, and personal levels.
work efficiently and creatively in a team and lead it, take responsibility, share knowledge, and cooperate in solving problems.
communicate with stakeholders smoothly, properly using professional language orally and in writing, presenting research results and practical ideas, constructively discussing, defending opinions, consulting, and (or) performing the expert evaluation.
demonstrate skills of critical, systematic, creative, and strategic thinking independently making decisions, and understanding moral and social responsibility for one’s activities and their ethical consequences.
To demonstrate abilities of independent learning and continuous interdisciplinary and professional development.