Advertisement Management
The study program is intended for those who want to become knowledgeable professionals in the field of advertising. This program provides well-matched and much-needed analytical and creative skills. Conditions are also created to improve personal skills and abilities, management skills and abilities, and knowledge aimed at sustainable development. The program allows deepening of specialized marketing knowledge, focusing on decision-making, application and evaluation of innovative advertising ideas. The aim of the program is to provide students with modern knowledge, skills and abilities in the field of advertising, allowing them to study, analyze and evaluate advertising and its strategies, tactics and activities, responding quickly and creatively to the ever-changing environment, as well as complying with professional and ethical standards of operation, adopting appropriate customer-oriented solutions.
#Advertising #Media #Creative #AdvertisingManagement #AdvertisingBusiness #AdvertisingPsychology #Innovation #CreativeStrategies #AdvertisingStrategies #EthicalSocialResponsibility #AdvertisingAnalytics
Head of the study program: Assoc. Dr. Aušra Pažeraite
Awarded qualification: Master of Business Management
Duration of studies: 2 years
Language: Lithuanian
