Sports Business Management Study Program Weekly Session in Kaunas
As every year, in January Kaunas becomes a center of unique experiences for students of the Master of Sports Business Management. This week-long session, organized by the Faculty of Economics and Management of Vytautas Magnus University together with the Euroleague Basketball Institute, is crowned with inspiring activities, practical insights and lectures from professionals.
A wealth of activities
During this week, students participate in various activities and excursions that allow them to get to know the behind-the-scenes of the sports industry:
Excursions: Kaunas Ice Palace, S. Darius and S. Girėnas Stadium, Lithuanian Basketball Federation, SFE Sports Center.
Lectures and discussions:
- Lukas Inokaitis (“Sports Tech Frontier: Engaging Fans & Sponsors”),
- Rolandas Skaisgirys (“Developing 3×3 in Lithuania”),
- Justas Kalinauskas (“Organizing elite sports events: challenges and success factors”),
- Edgaras Abromavičius (“eSports Development”),
- Justinas Liaudinskas (“Having fun delivers results”),
- Julius Sarapinas (“Surviving in sports management world”).
Žalgiris Organization Days
Two days of the session are dedicated to a close partner of the program – Žalgiris Organization. Students get to know the club’s activities in more depth and listen to presentations from club managers and specialists. Presentation topics include:
Organization of club activities (Paulius Jankūnas, Radvilė Krušinskienė, Mantas Vedrickas),
Branding and sales (Justina Sakalauskienė, Andra Kniukštaitė, Ignas Vyšniauskas),
Fan engagement products (Rytis Kazlauskas, Mantas Gineitis),
Public-private partnerships (Saulius Balnanosis).
Students also have the opportunity to understand the intricacies of event organization by watching Žalgiris matches not only as spectators, but also as sports management experts.
The culmination of the week
At the end of the week, second-year students defend their master’s theses and officially complete their studies – they are awarded diplomas. The week full of emotions becomes memorable not only because of the knowledge gained, but also because of the unique experiences and acquaintances that enrich each participant.
You can learn more about these studies here.
