Creative Business and Innovation Design (LT) - VDU Ekonomikos ir vadybos fakultetas

Creative Business and Innovation Design (LT)

Bet you already have a startup or app idea? And if you don’t—no problem. That’s exactly why we created this study program: to unlock your inner entrepreneur. Creative Business and Innovation Design is a new, adventure-filled 3-year journey where you’ll gain a ton of practical knowledge, build real skills, and grow as a person. Here, you become a startup builder who can not only imagine a vision, but turn it into a business success story.

The entire study process is built on the “EQ-Thinking” model developed and tested by our university’s Business Practice Centre. It consists of three steps we call: Experience, Create, Act.

Creative Business and Innovation Design: what does a specialist in this field look like?

  • Thinks like an entrepreneur: spots opportunities, understands people’s needs, and turns insights into solutions.
  • Can generate ideas, build prototypes, test them fast, and improve based on real feedback.
  • Understands how business, design, and innovation work together—from concept to execution.
  • Can work in teams on real challenges from companies, social organizations, and communities.
  • Develops self-awareness, motivation, resilience, and the ability to mobilize resources.
  • Builds financial and economic literacy to support decisions with logic, not guesswork.

VMU FEM Creative Business and Innovation Design: why choose us?

  • A clear 3-step learning journey built on the EQ-Thinking model: Experience → Create → Act.
  • Strong practical focus: up to 50% of the program is taught by practitioners from leading companies.
  • International mindset: the program is inspired by approaches associated with leading universities and innovative entrepreneurship education models.
  • Personal growth track throughout your studies, including an assigned coach and ongoing reflection on your experience and results.

How do the studies work?

  • Year 1 — Experience. You develop self-awareness, motivation and resilience, resource mobilization skills, financial and economic literacy. You explore the foundations of entrepreneurship, experience design, the role of emotional intelligence, and keep a special journal for self-analysis and personal mastery.
  • Year 2 — Create. You generate ideas, build prototypes, and test them right away. In teams, you solve real-life cases and challenges from businesses, social organizations, and communities. You also study social entrepreneurship, business and service design, competitiveness and innovation, marketing, and creativity in business.
  • Year 3 — Act. It’s time to execute. You implement your business idea, a community project, or a social innovation in practice—while expanding your knowledge further. You go deeper into business finance and law, sales and e-commerce, the startup ecosystem, and human resource management.

Personal attention and international perspective

  • Your international experience starts at the university: the program is built on globally recognized examples and innovative entrepreneurship education models.
  • A major part of teaching is delivered by practitioners from leading companies, bringing real-world expectations into the classroom.
  • You participate in a continuous personal development program for all three years, with a dedicated coach and regular reflection on your progress and outcomes.

Other Undergraduate Study programs: