Marketing (LT/ONLINE) - VDU Ekonomikos ir vadybos fakultetas

Marketing (LT/ONLINE)

Marketing is not just ad banners or nice-looking logos. It’s the ability to understand what people actually want—and turn ideas into products, campaigns, and experiences that sell and create value. Marketing Undergraduate Studies at the VMU Faculty of Economics and Management (VMU FEM) are for those who want to combine creativity with data and measure outcomes—not just “likes.”

Marketing: what does a professional in this field look like?

  • Sees a brand as more than a logo—as the full experience a person gets from the first message to a repeat purchase.
  • Understands how an idea becomes a campaign—and how a campaign becomes real sales and measurable return.
  • Can understand different audiences, their needs, motivations, and “pain points.”
  • Can build marketing plans, content, and campaigns based not only on creativity but also on data.
  • Understands how 4Ps and 7Ps work, the customer journey, the sales funnel, digital marketing, and social media.
  • Knows how to integrate communication across channels: social media, the press, offline events, and points of sale.
  • Uses marketing research and analytics—measures campaign effectiveness, optimizes budgets, and tests different messages.
  • Has developed critical thinking: evaluates ads, trends, and “hot” platforms through the lens of value and results, not empty noise.

A VMU FEM Marketing bachelor’s graduate can justify marketing decisions with facts and data, not just intuition.

VMU FEM Marketing (Undergraduate Studies): why choose us?

  • Marketing studies take place at the specialized VMU Faculty of Economics and Management, which combines expertise in marketing, business, economics, and finance.
  • The VMU Marketing bachelor’s program focuses on modern marketing: digital marketing, social media, marketing analytics, consumer behavior, branding, and sales.
  • The program combines solid theory with practical assignments, case studies, and projects with real organizations.
  • Courses are taught by lecturers who work both in academia and in practice—agencies, companies, banks, and the public sector.
  • Marketing at VMU is not isolated—it’s part of a wider ecosystem: minor studies, language learning, study abroad opportunities, student clubs, and faculty initiatives.
  • VMU FEM Marketing graduates are valued in the labor market as creative, responsible, and results-driven specialists.
  • Students have the opportunity to earn international skills-upgrading certificates (Google, Coursera, etc.).
  • In 2025, students rated their study experience at 9.3 out of 10 (overall results of the study and teaching surveys).

How do Marketing Undergraduate Studies work?

  • Marketing is a first-cycle Undergraduate Studies program that can be chosen in on-campus (daytime) or online format.
  • Your studies combine lectures, seminars, creative workshops, project-based assignments, and work with real marketing cases.
  • You explore the core areas of marketing: consumer behavior, brand building, communication, digital marketing, social media, advertising, marketing research, pricing, and sales.
  • A strong focus is placed on practice: you develop marketing plans and campaigns and analyze real examples from Lithuanian and international companies.
  • Some modules are taught by marketing practitioners—representatives of agencies, businesses, and the public sector.
  • During your studies you complete individual and group projects and get involved in faculty and university events and student club activities.
  • Students are encouraged to do internships in marketing, communication, sales, and digital campaign management in Lithuania and abroad.

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