Undergraduate Studies

Time for a strong start. The VMU Faculty of Economics and Management is a place where active people have been growing since 1989—people who build and lead businesses and work in marketing, economics, and finance. And it’s not just lectures. Clubs, events, and internships invite you to join and participate—helping you build connections, find your people, and gain real-world experience.

Why choose it?

A flexible study plan (Artes liberales). Your studies are built with electives, and you can add a minor—making it easier to find your direction and grow as a well-rounded person.
Practice from day one. Practitioners teach in the classroom, business guests come in, and you work on real projects with organizations.
A human-first approach. More direct work with lecturers and clear, actionable feedback.
Location and facilities. Kaunas city center, modern classrooms, and access to the largest student sports center in the Baltics.
International opportunities. “Erasmus+” exchanges, internships, and short-term programmes abroad.
A living community. The Investment Club and other university clubs; for athletes, the opportunity to represent the university in Lithuanian and international competitions; Arts Center activities (choirs, dance groups); volunteering. These activities expand your network and strengthen your CV.

How does it work?

Structure. Core courses + electives (to broaden skills) + practical assignments/projects + a final thesis/project.
Format. On-campus or дистан Remote studies.
International opportunities. Exchanges and internships abroad, short-term courses.
Career integration. Career events, mentor/alumni sessions, internships with partners.
Beyond the classroom. Clubs, sports, creative activities, events—where you meet people who often become your future opportunities.

Study programmes

On-campus studies in Lithuanian

Economics. For those curious how money works and why it never sleeps—building a future where people live with stronger financial foundations.
Marketing. For those interested in how ideas become demand—helping good products find their buyers.
Business Administration. For those interested in building teams that work—ready to take responsibility, grow businesses, and improve workplace culture.
Creative Business and Innovation Design. For those who want to create ideas and solutions people actually need—changing everyday life and building a modern tomorrow.

On-campus studies in English

Economics and Finance. If you want to understand how global markets move—from interest rates and currencies to company valuation; study in English and make data-driven decisions on your path toward analytics, investment, or economic policy.
Business Administration. For those who want to study in English and learn how teams are built and businesses are created.

Remote studies

Remote Undergraduate Studies are a format where all content is delivered online through virtual learning environments, video lectures, and digital materials.

At the VMU Faculty of Economics and Management, remote Undergraduate Studies are available in:

Marketing. Ideal if you live anywhere in the world and want to study in Lithuanian—learning how ideas become demand and helping good products find their buyers.
Business Administration. For those who want to study in Lithuanian while living anywhere in the world—learning how to build effective teams, grow businesses, and improve workplace culture.

Frequently asked questions

Frequently asked questions about Undergraduate Studies at the VMU Faculty of Economics and Management

What are Undergraduate Studies (first-cycle studies)?

Undergraduate Studies are first-cycle university studies. After completing them, a student earns their first higher education degree and receives a Bachelor’s diploma. These studies are designed to build core professional and general knowledge in a chosen field—such as economics, marketing, business administration, or creative business. At the VMU Faculty of Economics and Management (VMU FEM), all Undergraduate programmes offered here belong to the first cycle.

What is a Bachelor’s degree and what does a Bachelor’s diploma mean?

A Bachelor’s degree is awarded to a person who successfully completes first-cycle studies. The diploma states the field and programme (for example: Economics, Marketing, Business Administration, Creative Business and Innovation Design, Economics and Finance) and the qualification awarded (e.g., Bachelor of Social Sciences). A Bachelor’s degree opens the path to start a career in your chosen area and to continue into Graduate Studies (second-cycle studies).

Can I study remotely?

In remote Undergraduate programmes, the entire learning process takes place online. In on-campus programmes delivered in Lithuanian or English, classes take place in person, but—at the lecturer’s discretion—up to 30% of classes may be delivered remotely.

Which Undergraduate programmes does the VMU Faculty of Economics and Management offer?

VMU FEM offers the following Undergraduate programmes: Economics; Marketing (on-campus and remote); Business Administration (on-campus and remote); Creative Business and Innovation Design; Economics and Finance (taught in English). All of these are Undergraduate programmes and lead to a Bachelor’s degree.

How are VMU FEM Undergraduate Studies different from other business and economics programmes?

VMU FEM brings economics, finance, marketing, and business management together within one faculty, making it easier to combine content across different areas. Programmes are offered in Lithuanian and English, with a strong focus on practice—projects with companies, student clubs, and activities beyond the classroom. That’s why Undergraduate Studies at VMU FEM are not just theory—they are closely connected to the real business world.

How do I choose the right Bachelor’s programme if I’m interested in business, economics, or marketing?

When choosing a Bachelor’s programme, it helps to think about what kind of work attracts you most:

Economics focuses more on micro- and macroeconomics, analysis of economic processes, and public policy.
Marketing is a better fit if you’re into brands, advertising, consumer behavior, digital campaigns, and sales.
Business Administration focuses on managing organizations, projects, people, and processes.
Creative Business and Innovation Design is for those who want to combine creativity, design thinking, and business models.
Economics and Finance is a strong fit if you’re most interested in analytics, investments, and financial markets—in English.

What are remote Undergraduate Studies and are they available at VMU FEM?

Remote Undergraduate Studies are a study format where most of the content is delivered online through virtual learning environments, video lectures, and digital materials. At VMU FEM, remote Undergraduate Studies are available in Marketing and Business Administration. The exact balance between online and on-campus activities may vary by programme and semester, but this format is especially convenient for working students or those living in other cities/countries.

Is it possible to study for free?

“Free” studies usually mean state-funded places—where tuition is covered by the state and the student covers living costs. Entry is based on the national admission competition and your admission score. The higher the score, the better the chance of receiving a state-funded place. VMU FEM has state-funded places in its Undergraduate programmes, but the number of places and the required score can change from year to year. To estimate your chances, you can try the indicative admission score calculator.

What are the admission requirements for Undergraduate Studies?

Admission to first-cycle studies at VMU FEM follows national admission rules and VMU-approved requirements. Typically, you need secondary education, Lithuanian language and literature and mathematics state exams, plus one additional state exam, and you must meet the minimum admission score. The exact score structure depends on the selected programme and is listed in the official admission documents.

How long do Undergraduate Studies last and what study formats are available?

Undergraduate programmes at VMU FEM typically last 3 to 4 years, depending on the programme and study format, and award the corresponding number of ECTS credits. On-campus (full-time/daytime) and—within some programmes—remote formats are available. On-campus studies are closer to a full study-day structure, while remote Undergraduate Studies make it easier to combine studies with work or living in another city/country.

What competencies can you expect after completing Undergraduate Studies at VMU FEM?

After completing Undergraduate Studies at VMU FEM, graduates have a strong foundation in economics, business, finance, marketing, or creative business. They can analyze data, understand market logic, work in teams, manage projects, and communicate with clients and partners. Practical experience gained through internships and real projects helps graduates enter the job market faster.

Can I continue into Graduate Studies after a Bachelor’s degree?

Yes. A Bachelor’s degree qualifies you to apply for Graduate Studies in Lithuania and abroad. After completing Undergraduate Studies at VMU FEM, you can continue in the faculty’s Graduate programmes—for example in finance, marketing, international economics, strategic management, or sports business. It’s a natural next step for those who want to deepen expertise, aim for higher positions, or pursue an academic path.

Can older or working people apply to Undergraduate Studies?

Yes. First-cycle studies are open not only to school graduates but also to older applicants who want to reskill or earn a higher education qualification later in life. Remote Undergraduate programmes and clearly planned schedules are especially attractive for working people. Age is not a barrier if admission requirements are met.

What’s the difference between a Bachelor’s in Economics, Marketing, Business Administration, and Creative Business?

Economics focuses on analyzing economic processes—micro and macro principles, prices, markets, and public policy. Marketing focuses on brands, advertising, communication, consumer research, and digital marketing. Business Administration emphasizes organizational management, strategy, projects, and people management. Creative Business and Innovation Design combines creativity, design thinking, and business logic—focused on building new ideas and innovative solutions.

Where can I find more information about programmes and admissions?

More information is available on the VMU FEM Undergraduate Studies page and on each programme’s individual description page. You’ll find course lists, internship options, career prospects, and study formats there. Admission requirements, admission score rules, and deadlines are published on VMU and national admission channels. If you have specific questions, you can contact the Study Information Centre or VMU FEM administration.