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Klaida 404. Toks puslapis neegzistuoja

Representatives of Ernst & Young visited the faculty

Ernst & Young lanko VDU Ekonomikos ir vadybos fakultetą

An engaging and meaningful meeting with representatives of the international audit company “Ernst & Young” took place at the Faculty of Economics and Management of Vytautas Magnus University.

The guest visit not only gave the students the opportunity to get acquainted with the company’s activities, but also allowed them to get to know the various career prospects offered by this company. During the afternoon event, students had the opportunity not only to interact with the guests, but also to learn more about the various job positions, knowledge and skills needed to join an international team.

What’s more, during the event, various entertainment and information sessions were organized, providing students with even more information about the company’s activities and the opportunities offered. Some participants managed to receive valuable job offers, which showed that this partnership was not only informative, but also practically meaningful.

You can see more moments of the meeting recorded by Jonas Petronis by visiting the Facebook page of the Faculty of Economics and Management.

The future creators of the world of sports business are buzzing in the faculty

DU Ekonomikos ir vadybos fakultete vyksta Eurolygos savaitė

Traditionally, in the middle of January, first-years of MBA studies in Sports Business Management, conducted jointly with the Euroleague Basketball Institute, gather at the Faculty of Economics and Management for the second live session.

After the first day, when the students defended their coursework, their week will include educational tours of the various sports infrastructures in the city of Kaunas, an all-day familiarization with the Kaunas Žalgiris organization and the managers of various team departments, representatives of the sports business world from the Lithuanian Basketball Federation, the Lithuanian Football Federation , lectures of the Lithuanian Volleyball Federation and others.

The live session in Kaunas will be crowned on Friday evening, when students will watch the Euroleague matches in the arena, not only as spectators, but also as organizers.

You can find out more about Sports Business Management studies here.

GIFFT Project Ignites Sustainable Innovation in European Glass Industry

VDUevf projektas tvari europos stiklo pramone

On October 12, 2023, Brussels, marks the official commencement of the GIFFT project, a European Union-funded initiative aimed at transforming the glass industry’s sustainability landscape. Held at the Lithuanian Research Development and Innovation Liaison Office in Brussels, the kick-off meeting signifies the beginning of a collaborative effort to revolutionize glass manufacturing.

A Vision for Sustainable Glass Manufacturing

Europe leads in glass production, but the industry’s high energy consumption and CO2 emissions present challenges. GIFFT aims to overcome these hurdles by developing a groundbreaking heat production technology. Utilizing plasma-assisted combustion and gasification systems, the project will integrate bio-based solutions, such as biomass and waste, into glass manufacturing processes.

Kick-Off Meeting Highlights

The kick-off meeting for the GIFFT project marked a promising start with welcoming remarks from the project coordinator Dr. Nerijus Striūgas. Project Officer Javier Sanchez Lopez provided a thorough overview, detailing the project’s structure and objectives. Work package leaders presented insights into concept development, gasification, and combustion system plans, highlighting the project’s multifaceted approach. The meeting laid a strong foundation for collaborative efforts among partners, setting the stage for GIFFT’s pursuit of sustainable innovation in the glass industry.

Powerful Partnerships Driving Change

  • LEI (Lietuvos Energetikos Institutas), Lithuania – Coordinator
  • CTH (Chalmers Tekniska Hogskola AB), Sweden
  • TUM (Technische Universitaet Muenchen), Germany
  • VMU (Vytauto Didziojo Universitetas), Lithuania
  • WIP (WIP Renewable Energies) Germany
  • PS (JSC Panevezio Stiklas), Lithuania
  • SHU (Sheffield Hallam University), United Kingdom
  • SCHOTT AG, Germany
  • PlasmaAir AG, Germany

These entities will collaboratively develop and validate innovative technologies to create a sustainable, hybrid, and biofuel-flexible heat production system for the glass industry.

Coordinator contact:

Dr. Nerijus Striūgas, Chief of Laboratory of Combustion Processes, E-Mail: Nerijus.Striugas@lei.lt

Tel: +370 37 401877

Representatives of the Sports Business Management MBA program at the Euroleague Final Four event

Eurolygos Final 4 renginys Kaune

On May 18-21, Kaunas hosts the EuroLeague Final Four, the biggest basketball tournament in Europe. The Faculty of Economics and Management of the VMU, conducting the Sports Business Management MBA studies together with the Euroleague Basketball Institute, is an active participant in this event, as it is every year.

The teachers, together with the students of the program, participate in various presentations prepared by the top managers of the Euroleague organization. Reports are read by Euroleague head M. Glickman, Euroleague Coaches Council head G. Sasic, Sheridans partner D. Geey, Eurohoops co-owner A. Barkas and others.

Discussions, excursions and observation of the whole event from the perspective of both the fan and the organizer make the students of the program feel the realities of sports management.

Vytautas Magnus University is hosting annual International Staff Week

This year, International Staff Week is held on April 24-28. The event brings together 140 professors and experts from 43 countries to share knowledge and experience, network, and develop new collaborations.

During this week, professors give classes to VMU students, experts attend a series of presentations and discussions covering a wide range of topics: Keeping ties with international alumni; International students integration: challenges and good practices; Recruitment tools to attract international students; Promotion of mobility possibilities for outgoing students and staff and more.

The programme also includes a Joint Mobility Office meeting organized by the Transform4Europe Alliance. The participants share their experiences and insights on student mobility procedures, including blended intensive programmes, funding opportunities, IT tools for managing mobilities, etc.

The International Staff Week programme is designed to be interactive and engaging, with plenty of opportunities for participants to connect with one another and share ideas. In addition to formal sessions, there are social events, such as guided excursions to Kaunas and Vilnius, introduction to the Lithuanian language, folk music and dances, and food fair, that allow participants to experience the local culture and connect on a more personal level.

Programme 2023

Find out how it was last year

Visit the faculty in virtual reality!

Virtualios realybės turas VDU Ekonomikos ir vadybos fakultete

The importance of virtual reality in modern organizations

While organizations are experimenting with meta worlds, the Faculty of Economics and Management of VMU moved to virtual reality with the help of student Linas Zairis’ company 360 angle.

“This is not an experimental toy, on the contrary, it is a necessity these days, in order to create a close relationship with current, future, and former members and partners of the faculty community, especially those who do not have the opportunity to visit the faculty live” – says the vice-dean of the faculty Assoc. Dr. Justin Kisieliauskas. Along with the possibility of a virtual tour, during which you can visit all the faculty’s auditoriums, the offices of the dean, vice-deans, and teachers, the social network accounts of the faculty, informative fragments of the website, and the official shop of the faculty’s paraphernalia are conveniently presented and integrated into virtual reality.

What’s more, the virtual tour also includes gaming elements, which L. Zairys connected with the virtual VDU Faculty of Economics and Management influencer Vidukas’ persona. “We have integrated this function exclusively for the young audience – schoolchildren, for whom we offer to get to know the faculty through the prism of the game,” said Dr. Assoc. J. Kisieliauskas. According to L. Zair: “Using the currently extremely popular style of the 90s and a time limit, players are offered to find all the virtual tokens scattered around the faculty.”

Those who want to try a virtual tour of the VMU Faculty of Economics and Management, please visit here.

Faculty students tried inclusive basketball

VDU ekonomikos ir vadybos fakulteto studentai išbando įtraukųjį krepšinį

On January 16-20, the VMU Faculty of Economics and Management hosted a live session of the master’s study program “Sports Business Management”, one of the traditions of which is a friendly basketball tournament.

However, instead of the usual basketball, the students were in for a surprise. Representatives of the Lithuanian integrated sports association and members of the Lithuanian wheelchair basketball team offered to try inclusive basketball.

“Students expected to play basketball at the V. Adamkaus Sports Center, but when they got there, a surprise awaited them – representatives of the Lithuanian Integrated Sports Association and members of the Lithuanian wheelchair basketball team, with the president of the Lithuanian Disabled Sports Federation Kęstutis Skučas and playing coach Vytautas Skučas, were waiting for them in the hall of the VDU sports center. Students played inclusive basketball together with the disabled,” says Dr. Mantautas Račkauskas.

There were tons of emotions in the competition, but not the competitiveness of the unusual competition format, but the determination and combativeness of the Lithuanian wheelchair basketball team left no one indifferent.

“Sports Business Management” MBA counts fifth graduation

Sporto verslo vadyba Magistro studijos Eurolyga

On the afternoon of January 20, another generation of graduates of the “Sports Business Management” study program run by the VMU Faculty of Economics and Management and the Euroleague Basketball Institute threw their academic caps into the air in the amphitheater of the Žalgiris Arena in Kaunas.

The graduates of the program were congratulated by VMU Faculty of Economics and Management Dean R. Bendaravičienė, Vice-Dean M. Račkauskas, Kaunas “Žalgiris” General Director P. Motiejūnas, as well as M. Ferreira, representative of the Euroleague Basketball Institute.

Among the master’s theses defended, it was possible to find the topics of sponsoring sports organizations, financing sports events, sustainability of sports arenas, creating mediating platforms for the sports market, and other topics. After an intensive session in Kaunas, the students who defended their master’s theses were happy with the knowledge they had acquired during their studies and the friendships they had established, and their evening was crowned by the victory of Kaunas “Žalgiris” against Belgrade “Crvena Zvezda” in a packed arena.

The unique study program, the partner of which the Euroleague Basketball Institute chose the Faculty of Economics and Management of the VMU, already has its fifth generation of graduates this year. More information about the program can be found here.

Faculty of Economics and management has become a member of EFMD

We are happy to announce that the VMU Faculty of Economics and Management has become a full member of the European Foundation for Management Development (EFMD) organization.

Founded in 1972, EFMD is a global, non-profit, membership-driven organisation dedicated to management development. It is recognised globally as an accreditation body for business schools, business school programmes, and corporate universities. Their mission is to act as a catalyst to promote and enhance excellence in management development globally.

With a network of 30,000 management professionals from academia, business, public service, and consultancies, EFMD plays a central role in shaping the global approach to management education and provides a unique forum for information, research, networking, and debate on innovation and best practice.

EFMD is a network for schools and companies that aim to develop socially responsible leaders and managers looking for opportunities to connect. Alongside organisation emphasises on educational standards for management education, and firmly believes in bringing companies and academic institutions together and works towards facilitating and strengthening exchanges between the two.

The updated neuromarketing laboratory will reveal what is really hidden in the user’s mind

VDU Ekonomikos ir vadybos fakulteto neuromarketingo laboratorija

Neuromarketing laboratory researcher dr. V. Grigaliūnaitė demonstrates the capabilities of the devices

The neuromarketing laboratory established at the Faculty of Economics and Management at the Vytautas Magnus University has received new equipment that allows us to find out not only what a person says, but also what he does or even feels.

Neuromarketing research has been conducted at the faculty since 2014. The laboratory uses the latest physical and software equipment for neuromarketing research:

  • electroencephalograph (EEG), which allows to evaluate cognitive processes occurring in response to a marketing stimulus;
  • eye-tracking glasses and stationary eye-tracking equipment, which allow analyzing the trajectory and intensity of users’ visual attention to both marketing stimuli presented on the computer screen and marketing stimuli presented in the environment (outdoor advertisements, placement of goods on store shelves, etc. );
  • an emotion recording system (face reader), which allows analyzing the change of emotions as a response to the presented marketing stimulus;
  • equipment for measuring electrical conductivity of the skin (English GSR), which allows to assess the level of emotional arousal as a response to a marketing stimulus.

The laboratory also conducts an implicit association test (Implicit Association Test), which evaluates the strength of implicit associations between the presented concepts, thus allowing to determine a person’s attitude towards the analyzed object. Given the fact that a person is not always able (besides, not always willing) to explain his behavior, these technologies help to assess users’ cognitive processes, attitude, course of visual attention, time, level of excitement, emotions in a more detailed, accurate and objective manner. Undoubtedly, according to laboratory researcher dr. V. Grigaliūnaitė, in order to comprehensively evaluate consumer behavior as a response to a marketing stimulus, several neuromarketing research methods are combined (e.g. gaze tracking and an emotion measurement system helps to determine which specific element in a visual marketing stimulus causes a certain emotion) with usual marketing research methods (quantitative and qualitative). These interdisciplinary studies, when appropriate neuromarketing and conventional marketing research methods are integrated, allow conducting research of high scientific and practical value even now in Lithuania.